Your Marketing Should Generate Leads.
And Prove It.
Fractional CMO for local service businesses. Strategy, execution, and full accountability for every dollar you spend.
Let's Talk
Fractional CMO for local service businesses. Strategy, execution, and full accountability for every dollar you spend.
Let's Talk
You have tried agencies. They promised results, sent you a report full of impressions and clicks, and left you wondering what you actually got for your money.
You are spending on ads, maybe some SEO, maybe social media. But you could not say with confidence which channel is bringing in real customers and which is just burning cash.
You know your business needs marketing. You just need someone who treats your budget like it is their own and shows you exactly what is working.
I am not here to sell you a package or lock you into a retainer for work you cannot measure. I embed in your business as your fractional CMO, which means you get senior marketing leadership without the six-figure salary.
I build the foundation first. Website, tracking, attribution. Before I spend a dollar on ads, I make sure we can trace every lead back to the channel that produced it. Then we scale what works and cut what does not.
Everything I do is built on three principles:
You know exactly where every lead came from.
You know exactly what every lead costs.
You know exactly whether those leads are any good.
With 30 years of experience and an engineering degree, I bring a structured, analytical approach to a field that is full of vague promises. I have worked with business owners across trades, home services, technology, healthcare, and franchise businesses. I speak your language because I have spent my career in it.
A straightforward conversation about your business, what you have tried, and where you want to go. No pitch. No pressure.
I look at your website, your current marketing, your tracking, and your competitive landscape. I tell you honestly what is working, what is not, and what is missing.
A prioritized, channel-by-channel strategy with clear milestones. I manage the execution or coordinate your existing vendors. You get regular reporting you can actually understand.
If your marketing is not delivering measurable results, it is time for a different approach. Tell me a bit about your business and I will be in touch.